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Communication Strategy



This document presents the detailed Social and Behaviour Change Communication (SBCC) Strategy for Prevention Campaign on Heat stress and ergonomics. This strategy is based on the scientifically proven theoretical framework of The Social Ecological Model (SEM) and the “Extended Parallel Process Model” (EPPM). Furthermore, this strategy is also informed by secondary and primary research that includes a literature review, stakeholder consultations, and Focus Group Discussions and Key Informant Interviews at textile factories in the targeted districts of the project.

 

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