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SBCC CAMPAIGN ON

ERGONOMICS AND HEATSTRESS 

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ABOUT THE CAMPAIGN

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Saeed Ahmed Awan Centre for Improvement of Working Conditions & Environment (SAA-CIWCE) envisages a targeted campaign on ergonomics and heat stress with an aim to reduce the number of accidents and damages that take place in the textile and garment industry due to hazards related to ergonomic and heat stress.

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Campaign Narrative and Branding

The word “Idara” can simultaneously represent a textile factory as well as a government department, in literal terms it stands for both an organization and an institution. “Mazdoor” is what is generally understood for “workers” especially the daily wagers, which include both line workers, supervisors, management, and anyone who is employed by the owner of the factory. “Shaoor” is an Urdu word used for enlightenment, acumen, mindset, consciousness, conviction, sagacity and intellect.

Combining these three words (mazdoor, idara, shaoor) got us a perfectly rhyming slogan that emphasize the importance of “change of mindset” amongst the entire vertical hierarchy of the textile sector as well as key stakeholders. The recipe for compliance related to both heat stress and ergonomics is this thought that comes very close to the original intended objective of the campaign, which aimed at sharing the responsibility of heat stress and ergonomics compliance equitably amongst workers, management and owners.

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Meet
BILLU 
DHILLU 
AND RANI

Billu, Dhillu and Rani are the lovable characters of a health and safety project in the textile industry of Pakistan. Billu is known for his intelligence, discipline, and careful approach to his work, ensuring a safe environment in the factory. On the other hand, Dhillu is lazy, careless, and frequently gets injured due to her poor safety practices. However, despite their differences, Billu remains a supportive friend, always helping and empathizing with Dhillu to improve her performance. And Rani is their supervisor who is responsible to ensure compliance of health and safety at the workplace. Through a cleverly designed animation series, using humor and relatability, the project aims to deliver simple and conversational messages that bring about a positive social behavior change among the textile worker community.

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Case Studies

Enhancing Worker Well-being in the Textile Industry

Documentaries on Ergonomics and Heat Safety

ANIMATIONS
Billu and Dhillu's Workplace Wellness Adventure

In this 10-episodic series, Billu and Dhillu, best friends working in a textile factory, embark on a journey to promote health and safety practices. Through humor and relatable scenarios, Billu showcases smart and disciplined approaches to ergonomics, emphasizing correct posture and equipment usage, while Dhillu learns and improves. They also address the importance of preventing heat stress, with Billu guiding Dhillu on hydration, rest breaks, and appropriate clothing choices to ensure a safe working environment.

ANIMATIONS I Ergonomics

ANIMATIONS I Ergonomics

ANIMATIONS I Heat Sress

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